Private Brand Details

Here’s a complete walkthrough of our Private Brand program for new or existing distilled spirit brand owners.


Obtain a Federal Basic Wholesale Permit

To own a brand of distilled spirits you must be licensed as a Federal Basic Wholesaler (link to TTB’s website). This process is undertaken by the brand owner and the TTB directly (we are not involved).

9 weeks

Estimated timeline
9 weeks

All said and done, the average new brand takes approximately 8 months to get to market. Once through the initial production run, reorders are quick and easy.

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